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The global professional service provider Accenture has acquired a business-to-business (B2B) marketing services provider Yesler, which helps leading brands to run their global marketing programs and operations at speed and scale.

Seattle based Yesler is global leader in B2B market. Yesler B2B, provides full-service digital marketing and managed services and the company also provides Projectline services, which provides strategic resourcing solutions. The deal help to strengthen Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer advocacy, sales enablement, and marketing automation.

The prominent expansions and mergers by Accenture in the last four months are featured below:

March 2020: Accenture has agreed to acquire ESR Labs, a Munich-based company, that develops embedded software for leading German car brands and suppliers. After completion of the deal, ESR Labs will join Accenture Industry X.0, the part of Accenture that uses digital technologies to improve how companies design, engineer and manufacture products and services, and operate industrial facilities.

February 2020: Accenture, has opened an Innovation Hub in Hyderabad, India. The new innovation hub houses Accenture’s first Nano Lab in the Asia-Pacific region. The Hyderabad innovation hub will help business clients co-innovate with Accenture by ideating, rapidly prototyping, and then scaling disruptive products and services for the growth of the digital market.

February 2020: Accenture agreed to acquire a strategic data consultancy firm Mudano. The merger will enhance Accenture’s data analytics, and artificial intelligence (AI) transformation capabilities. Mudano provides strategic data consultancy to U.K. financial services firms.

January 2020: Accenture will acquire Munich based maihiro, a provider of customer experience and customer relationship management consulting, and optimization services. The acquisition of maihiro will help Accenture create solutions for clients that drive innovation in marketing, sales, and customer service.

January 2020: Accenture has agreed to acquire Symantec’s Cyber Security Services business from Broadcom, Inc., a leading semiconductor and software products provider. The acquisition will help Accenture’s customers anticipate, detect, and respond to cyber threats rapidly.

December 2019: Accenture has acquired an Australian consultancy firm Apis Group. Apis Group is involved in strategic advisory, digital design and also provides services to governmental organisations. The acquisition of Apis will bring additional capacity and further strengthen Accenture’s services to government and health clients in Australia.

November 2019: Rockwell Automation, and Accenture’s Industry X.0 plans to team up to develop a digital offering to industrial clients move beyond existing manufacturing solutions to transform their whole connected enterprise.

November 2019: Accenture opened an innovation hub to help mining and energy companies to address the challenges and opportunities of digitalization in Perth, Western Australia.

October 2019: Accenture has acquired UK based digital ventures consultancy firm Bow & Arrow, which helps clients to identify and create new digital products and services to fulfill customer needs.

About Accenture
Accenture is a global professional services company, headquartered in Dublin, Ireland. It provides a broad range of services and solutions in strategy, digital, consulting, technology, and operations. The company has more than 492,000 people serving clients in around 120 countries.

Accenture works at the intersection of business and technology to help business partners to improve their performance and create sustainable value for their stakeholders. The company has a team of more than 300 researchers and analysts in nearly 20 countries and publishes hundreds of reports and articles every year. Accenture embeds with AI-powered data, analytics, and automation capabilities to scale AI within any market and industry.

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