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Adobe to strengthen video collaboration platform announced to acquire The combination of Adobe’s industry-leading creative software, including Premiere Pro and After Effects video editing products, and’s review and approval functionality, will deliver a collaboration platform that powers the video editing process.

  • is one of the world’s leading video review and approval platforms with over 1 million users.
  • Integrated with most major professional video tools, streamlines the creative process by centralizing assets and feedback in the cloud.

The prominent deals and expansions by Adobe are mentioned below:

Nov 2020: The international software firm Adobe agreed to acquire Workfront, the leading work management platform for marketers, for $1.5 billion. Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to marketers, creatives, analysts, and now, operations managers.

July 2020: The international computer software company Adobe announced that it forms a strategic partnership with IBM and Red Hat to accelerate digital transformation and strengthen real-time data security for enterprises.

In May 2020: Adobe and ServiceNow announced the availability of its partnership integration, delivering an industry-first solution connecting data from Adobe Experience Platform and ServiceNow’s Customer Service Management workflow product to enable more seamless, connected customer experiences.

March 2020: Adobe had unveiled the Adobe Digital Economy Index, the first real-time barometer of the digital economy, which analyzes trillions of online transactions across 100 million product SKUs in 18 product categories.
Growing at a faster pace than the economy as a whole, the digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality.

July 2019: Adobe introduced Adobe Sign for small business, delivering e-signature capabilities that are powerful enough for the enterprise, but tailored to the needs of small business users. According to new research from Adobe, small business employees rank paper-based processes as a top impediment to running their business more efficiently, with 75% reporting that they still sign documents with pen and paper. When combined with other market-leading document technologies, including Adobe Scan and Adobe Acrobat, Adobe Sign for small business helps companies digitize legacy work practices that rely on signatures, like customer onboarding, contracts and approvals, payments and invoices, and much more.

About Adobe
Adobe, headquartered in San Jose, California, United States, is one of the largest and most diversified software companies in the world. The company design and deliver exceptional digital experiences with Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud. The company has more than 20,000 employees across the world.

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