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Apple strengthen its classical music streaming service with acquisition of Primephonic. With this deal Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content.

  • Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimised for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings.
  • Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.

The major investments and expansions by Apple are mentioned below:

Sep 2020: The leading innovative technology firm Apple invested in the construction of two of the world’s largest onshore wind turbines located near the Danish town of Esbjerg. The new turbines expected to produce 62 gigawatt hours each year.

April 2020: In response to COVID-19 pandemic the global technology company Apple announced its collaboration with Google to enable the use of Bluetooth technology to help governments and health agencies reduce the spread of the virus, with user privacy and security central to the design.

November 2019: Apple announced the start of construction on its new campus in Austin, Texas, as part of its broad expansion in the city. At a production facility just a short distance away, Apple is preparing to ship the all-new Mac Pro to customers.

September 2019: Apple announced the opening of its largest store in the heart of the Marunouchi business district in Tokyo, Japan. Apple Marunouchi is Apple’s third store to open in Japan since April 2019 as part of a multi-year retail investment and expansion in the country.

About Apple Inc
Apple Inc, based in California, USA, is a global technology company. Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s more than 100,000 employees are involved in designing, developing, and selling consumer electronics and computer software to the world.

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