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Asahi Beverages signed a Memorandum of Understanding (MOU) with Coca-Cola Europacific Partners (CCEP), Pact Group, and Cleanaway to form a joint venture that will build and operate a new PET recycling facility in Australia.

  • This will include the new facility as well as the PET recycling facility currently being built by Pact Group, Cleanaway and Asahi Beverages through Circular Plastics Australia (PET) in Albury-Wodonga.
  • The proposed facility will provide a massive boost to Australian recycling by processing raw plastic material collected via Container Deposit Schemes and kerbside recycling.
  • It is expected to process the equivalent of around 1 billion bottles each year to produce over 20,000 tonnes of new recycled PET bottles and food packaging.
  • Earlier in Aug 2020, Asahi Beverages announced to enter into a joint venture with Pact Group Holdings Ltd and Cleanaway Waste Management Ltd to build a $45 million world-class PET recycling plant in Albury/Wodonga, Australia.

    The prominent deals and expansions by Asahi Group are mentioned below:

    Oct 2020: The brewing leader HEINEKEN agreed to acquire cider brand Strongbow from Asahi Group Holdings Limited (Asahi) in Australia. The deal also includes two other cider brands, Little Green and Bonamy’s.

    June 2020: Asahi Beverages announced that it had completed the acquisition of Carlton & United Breweries from Anheuser-Busch InBev [ABI] and welcomes CUB’s employees to the Asahi Beverages family. CUB has a long and proud history as Australia’s leading brewer that stretches back over 150 years.

    February 2020: Asahi Lifestyle Beverages announced the expansion of partnership with PepsiCo for the long term. The company had enhanced and renewed exclusive bottling appointment with PepsiCo. Asahi Lifestyle Beverages is the exclusive beverages bottler of PepsiCo’s master beverage brands in Australia –which include Pepsi, Pepsi Max, Gatorade, Mountain Dew and 7UP.

About Asahi Beverages
Asahi Beverages is a member of Tokyo based Asahi Group Holdings, a one of Japan’s leading beverage companies. Asahi Beverages is one of the leading beverage companies in Australia and New Zealand. The company has around 147 subsidiaries globally and 95 manufacturing plants. The Group employs more than 31,600 employees around the globe.
Asahi Beverages markets quality alcohol and non-alcohol beverages, the portfolio comprises of Asahi Lifestyle Beverages (formerly known as Schweppes Australia), Asahi Premium Beverages, Asahi Beverages NZ and The Better Drinks Co.

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