One of the worlds largest spirits company Bacardi Limited, has acquired 100% ownership of TAILS, a premium crafted and batched cocktail company. TAILS has pioneered a hassle-free approach to serving premium quality cocktails in bars, restaurants and throughout the hospitality and events industry.
- BACARDI ACQUIRES PIONEERING PRE-BATCHED COCKTAIL COMPANY
Bacardi had acquired a minority stake in TAILS in 2018.
- TAILS cocktails are crafted using the Bacardi portfolio of premium brands and then pre-batched in bottles or on draught so that all bartenders, wherever they may be, can serve great tasting cocktails easily, quickly, consistently and at scale.
In March 2020, Bacardi has expanded its commitment across countries and brands to help produce more than 267,000 gallons of hand sanitizers, as worldwide demand continues to exceed supply in efforts to reduce the risk of COVID-19. The eight Bacardi-owned manufacturing sites across the United States, Mexico, France, England, Italy and Scotland would supply alcohol to make hand sanitizers.
In March 2020, Bacardi Limited, the largest privately held spirits company in the world, launched RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown. We have been devastated to watch our longtime partners and friends lose their livelihoods virtually overnight, as dining out, nightlife and entertainment grind to a halt around the world. Bacardi and our brands including BACARDÍ® rum, MARTINI® vermouth & sparkling wines, GREY GOOSE vodka, PATRÓN® tequila, BOMBAY SAPPHIRE® gin and DEWARS® Blended Scotch whisky, pledge $3 Million USD in financial aid and other support to help the people on the frontlines of our industry during this unimaginable time. This donation is in addition to the $1 Million USD pledged by our PATRÓN® tequila brand last week.
About Bacardi Limited
Bacardi Limited, headquartered in Hamilton, Bermuda, is a largest privately held spirits company in the world. The company produces and markets internationally recognized 200 brands and labels of spirits and wines. The family-owned company employs more than 7,000 people, which operates production facilities in around 11 countries, and sells its brands in more than 170 countries. The companys product portfolio includes BACARDÍ rum, GREY GOOSE vodka, PATRÓN tequila, DEWARS Blended Scotch whisky, BOMBAY SAPPHIRE gin, MARTINI vermouth and sparkling wines, CAZADORES 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSONS Scotch whisky, ST-GERMAIN elderflower liqueur, and ERISTOFF vodka.