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In order to expand in the USA, Bridgestone Americas subsidiary Bridgestone Retail Operations (BSRO) announced that it will open 58 new stores in 2021. BSRO operates under the brand names of Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus, and Wheel Works across the USA.

  • BSRO operates the largest network of company-owned tire and automotive service centers in the world.
  • BSRO, which operates more than 2,200 retail locations across the U.S. A
    • BSRO hired more than 500 employees in 2020 to support its new stores.

The prominent acquisitions and expansions by Bridgestone are mention below:

June 2020: Bridgestone Corporation had announced the completion of acquisition of iTrack Solutions Business from UK-based Transense Technologies PLC. iTrack offers a comprehensive tire pressure monitoring system (TPMS) specially designed for mining tires.

June 2020: Japan Airlines (JAL) and Bridgestone Corporation announced that they are utilizing tire wear prediction technologies to help realize greater accuracy in aircraft tire management and maintenance plans. This collaboration involves J-AIR, which operates regional routes for the JAL Group out of Osaka International Airport in Japan.

May 2020: Bridgestone, had announced the acquisition of German specialist tyre trade group, REIFF Reifen und Autotechnik GmbH. Under the brand labels Reiff, Netto and ABS, REIFF Reifen und Autotechnik GmbH runs a leading network of 42 retail stores in the south of Germany, as well as a tyre retreading plant, all of which are part of the acquisition deal.

November 2019: Bridgestone Corporation announced the opening of Bridgestone Cross Point (BXP) at Museum Tower Kyobashi in Tokyo. BXP is designed to foster open collaboration among Bridgestone, its customers and its partners to help drive innovation, design and brand projects that will deliver advanced, sustainable solutions for a world in motion.

About Bridgestone
Tokyo based Bridgestone Corporation, is the world’s largest tire and rubber manufacturing company. The company also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. The company has given employments to approximately 143,589 people and its products are sold in more than 150 nations and territories around the world.

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