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In order to boost digital transformation, Coca-Cola Beverages Africa (CCBA) is collaborating with price and discount management experts Flintfox and Microsoft. The collaboration will help the bottling giant CCBA to move away from traditional solutions.

  • The collaboration helps to better manage prices and overcome existing challenges at all stages of the supply chain.
  • By extending the capabilities of Microsoft Dynamics 365 and integrating with existing e-commerce and sales force automation platforms, Flintfox will enable ultra-fast pricing in real time.
  • Flintfox will also allow accurate pricing throughout the supply chain.

The major deals and investments by Coca-Cola Company are mentioned below:

Feb 2021: For digital transformation Coca-Cola bottlers in North America partnered with global CRM leader Salesforce. The partnerships will digital transform the contact center and field service operations of bottlers.

Sep 2020: The Coca-Cola European Partners announced that its investment arm Coca-Cola European Partners (CCEP) Ventures, has acquired a 25% stake in Innovative Tap Solutions – the creators of technology that enables consumers to pour their own beverages and increase efficiencies for the hospitality industry.

Aug 2020: Coca-Cola European Partners (CCEP) has announced a multiyear agreement with to accelerate its transformation to an open hybrid cloud environment using Red Hat OpenShift and Red Hat Enterprise Linux.

April 2020: Coca-Cola Company announced a five-year agreement with Microsoft Corp. to standardize its business operations on Microsoft’s cloud and transform global engagement. The partnership with Microsoft helps Coca-Cola to deliver new digital experiences globally.

February 2020: The Coca-Cola Company had announced that Coca Cola HBC invests in Knockmore Hill, Northern Ireland to expand its capacity. The company will install second canning line at the plant to support increased demand for can production, with the capacity to produce 4.8 million cans per week.

January 2020: Coca-Cola UNITED builds a warehouse and sales center at Lamb Loop Road and US Highway 41, Georgia, The USA with community leader Tifton. The new 300,000 square foot facility is expected to bring 200 new employment to the city.

January 2020: The Coca-Cola Company announced to invest $1.1 billion in France, over the next five years to support the development of its current brands, expansion of bottling capacity, and introduction of new products in the French market. The company has been present in the country for the last 100 years, serving as a key contributor to the food and beverage industry.

About The Coca-Cola Company
The Coca-Cola Company, headquartered in Atlanta, the USA, is the world’s largest beverage company. The company offers more than 500 sparkling brands to refresh consumers in about 200 countries and territories. In addition to Coca-Cola, the company’s portfolio includes the world’s most valuable beverage brands, such as Fanta, Costa coffee, Sprite, AdeS soy-based beverages, Minute Maid juices, Dasani waters, Del Valle juices and nectars, Georgia coffee, Gold Peak teas and coffees, Honest Tea, vitaminwate, Powerade sports drinks, ZICO coconut water, and Simply juices.

The Coca-Cola Company is the world’s No. 1 provider of sparkling beverages, ready-to-drink coffees, and juice drinks. The company ranks among the world’s top 10 private employers with approximately 700,000 associates worldwide, including the company’s bottling partners.

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