Worlds leading beverage alcohol company Constellation Brands, has purchased a high-performing, digitally-native wine brand Empathy Wines. The acquisition of Empathy Wines helps Constellation Brands to build direct-to-consumer (DTC) platform with high-performing digital technology and digital capabilities.
- Empathy Wines focuses on producing high quality, sustainably made wines, sold direct-to-consumer through its eCommerce platform, powered by consumer insights and content-driven digital marketing.
- This move aligns with Constellations wine and spirits vision to be a bold and innovative, high-end portfolio of distinctive brands and products that deliver exceptional consumer experiences.
In May 2020: The leading alcohol company Constellation Brands, Inc. announced that it revised wine and spirits agreement with E. & J. Gallo Winery to divest a portion of Constellations wine and spirits portfolio principally priced at $11 retail and below, including certain related facilities located in California, New York, and Washington.
In March 2020: Constellation Brands, Inc. has completed the sale of Ballast Point to Kings & Convicts Brewing Co. The deal includes sale of the Ballast Point brand and a number of its associated production facilities and brewpubs, excluding Constellations operations facility in Daleville, Virginia, the USA.
In February 2020, Constellation Brands and Karma Wellness Water, Constellation Ventures first minority investment in a non-alcoholic brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.
In January 2020, Through Constellation Brands Ventures Focus on Female Founders program, Constellation has acquired a minority stake in PRESS Premium Alcohol Seltzer. Focus on Female Founders is committed to supporting the advancement of women within Constellation and within the industry through meaningful investments in female-founded and female-led businesses doing disruptive and innovative work across beverage alcohol and adjacent categories.
About Constellation Brands
Constellation Brands is a leading international producer and marketer of beer, wine and spirits. Headquartered in Victor, New York, Constellation Brands has operations in U.S., Mexico, New Zealand, Italy and Canada. The companys global beer brand includes -Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico. Its high-quality premium wine and spirits brands, includs the Robert Mondavi brand family, Kim Crawford, Meiomi, The Prisoner brand family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey