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To strengthen presence in American market, Diageo announces that it has acquired Far West Spirits LLC. The Texas based Far West Spirits is owner of the Lone River Ranch Water, a hard seltzer brand.

  • Lone River is a hard seltzer that takes inspiration from the popular classic Texan “Ranch Water” cocktail.
  • Lone River after this merger will strengthen Diageo’s ready to drink portfolio.
    • Lone River captures the magic of Americans’ love for agave flavoured beverages combined with their desire for light, convenient refreshment

The prominent deals and supports by Diageo are featured below:

March 2021: To strengthen position in the beverage industry Diageo has completed the acquisition of Chase Distillery. Herefordshire, UK based Chase Distillery was founded in 2008 by entrepreneur William Chase.

Aug 2020: Diageo announced that it had reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC for approximately $610 million.

March 2020: Diageo announced that its subsidiary Guinness is establishing a $2 million fund providing support to communities affected by COVID-19 in Ireland.

March 2020: Diageo had announced a suite of measures to help support the British drinks trade as it faces unprecedented challenges from the impact of the COVID-19 crisis.

About Diageo
Diageo, based in London, UK is a global leader in alcoholic beverages. The company has an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo’s products are sold in more than 180 countries across the world.

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