To strengthen presence in American market, Diageo announces that it has acquired Far West Spirits LLC. The Texas based Far West Spirits is owner of the Lone River Ranch Water, a hard seltzer brand.
- Lone River is a hard seltzer that takes inspiration from the popular classic Texan Ranch Water cocktail.
- Lone River after this merger will strengthen Diageos ready to drink portfolio.
Lone River captures the magic of Americans love for agave flavoured beverages combined with their desire for light, convenient refreshment
The prominent deals and supports by Diageo are featured below:
March 2021: To strengthen position in the beverage industry Diageo has completed the acquisition of Chase Distillery. Herefordshire, UK based Chase Distillery was founded in 2008 by entrepreneur William Chase.
Aug 2020: Diageo announced that it had reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC for approximately $610 million.
March 2020: Diageo announced that its subsidiary Guinness is establishing a $2 million fund providing support to communities affected by COVID-19 in Ireland.
March 2020: Diageo had announced a suite of measures to help support the British drinks trade as it faces unprecedented challenges from the impact of the COVID-19 crisis.
Diageo, based in London, UK is a global leader in alcoholic beverages. The company has an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo’s products are sold in more than 180 countries across the world.