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In order to strengthen ready to drink business, Diageo has acquired based Loyal 9 Cocktails. Rhode Island, New England based Loyal 9 Cocktails is a spirits-based ready to drink brand, from Sons of Liberty Spirits Company.

  • Loyal 9 offers a portfolio of great tasting flavors, including Lemonade, Mixed Berry Lemonade, and Watermelon Lemonade.
  • Loyal 9’s canned cocktails are all gluten-free and produced with 100% real fruit. 
  • Diageo’s spirits-based RTD portfolio includes recently launched spirits-based RTD innovations such as Crown Royal Ready to Drink Cocktails, Tanqueray Crafted Gin Cocktails and Ketel One Botanical Vodka Spritz.

The Prominent deals and supports by Diageo are featured below:

March 2021: To strengthen presence in American market, Diageo announces that it has acquired Far West Spirits LLC. The Texas based Far West Spirits is owner of the Lone River Ranch Water, a hard seltzer brand.

March 2021: To strengthen position in the beverage industry Diageo had completed the acquisition of Chase Distillery. Herefordshire, UK based Chase Distillery was founded in 2008 by entrepreneur William Chase.

Aug 2020: Diageo announced that it had reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC for approximately $610 million.

March 2020: Diageo, announced that its subsidiary Guinness is establishing a $2 million fund providing support to communities affected by COVID-19 in Ireland.

March 2020: Diageo had announced a suite of measures to help support the British drinks trade as it faces unprecedented challenges from the impact of the COVID-19 crisis.

About Diageo
Diageo, based in London, UK is a global leader in alcoholic beverages. The company has an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo’s products are sold in more than 180 countries across the world.

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