To expand beverage market Diageo agreed to acquire Herefordshire, UK based Chase Distillery, the owner of Chase GB Gin and the award-winning Chase Original Potato Vodka. Chase Distillery was founded in 2008 by entrepreneur William Chase, the Chase Distillery portfolio includes seven gins, four vodkas and an elderflower liqueur.
- In addition to Chase GB Gin, a smooth, full-bodied gin, perfectly balanced with juniper, spice and citrus,
- Chase has created a number of flavoured gins including Pink Grapefruit & Pomelo, Seville Marmalade and Rhubarb & Bramley Apple Gin, which are leading gin innovations that are fresh, zesty and tangy in taste.
In Aug 2020, Diageo announced that it has reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC for approximately $610 million.
In March 2020, Diageo, announced that its subsidiary Guinness is establishing a $2 million fund providing support to communities affected by COVID-19 in Ireland.
In March 2020, Diageo has announced a suite of measures to help support the British drinks trade as it faces unprecedented challenges from the impact of the COVID-19 crisis.
Diageo, based in London, UK is a global leader in alcoholic beverages. The company has an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo’s products are sold in more than 180 countries across the world.