The global food company General Mills, announced that it has entered into a memorandum of understanding to sell its 51 percent controlling interest in Yoplait S.A.S. to a leading French dairy cooperative Sodiaal. Yoplait S.A.S. operates yogurt businesses in various countries.
- As per deal General Mills would have full ownership of the Canadian Yoplait business and a reduced royalty rate for use of the Yoplait and Liberté brands in the United States and Canada.
- After completion of deal, Yoplait S.A.S. would operate yogurt businesses in France, the United Kingdom, and certain other markets, and manage a network of 28 franchisees manufacturing and distributing Yoplait branded products in more than 40 countries around the world.
The prominent deals and expansions by General Mills are featured below:
Feb 2021: The granola bars of General Mills, Nature Valley launches the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle with the brands iconic Crunchy granola bar. The newly packaged bars are on shelves this spring and bring Nature Valley closer to achieving its commitment to 100% recyclable packaging by 2025.
Aug 2020: Musim Mas Group and General Mills launched a joint program to build robust and sustainable extension services for the oil palm farmers in Aceh Singkil, Indonesia. Targeted at independent smallholders from villages neighboring the Leuser Ecosystem, the two parties will collaborate to integrate smallholder growers into the sustainable palm oil supply chain and reduce deforestation
June 2020: General Mills, the maker of Yoplait, Liberté and Mountain High yogurt products, announced the start of a three-year regenerative dairy pilot in western Michigan, a key sourcing region for its fluid milk supply.
June 2019: Blue Buffalo, the nation’s largest natural pet food brand, announced the opening of its newest manufacturing plant, a $200 million facility in Richmond, Indiana. Part of the General Mills family of brands, Blue Buffalo products are made with natural ingredients and specifically formulated to provide dogs and cats with superior nutrition.
About General Mills
General Mills, headquartered in Golden Valley, Minneapolis, Minnesota, USA, is a global manufacturer and marketer of branded consumer food products. The company offers: Baking products, Cereals, Dough / Pastries, Fruit, Ice cream, Meals, Organic / Natural, Pasta, Pet, Pizza, Snacks, Soup, Spices and Vegetables across the globe. General Mills global brand known for its quality are Cheerios, Annie’s, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more.