To strengthen artificial intelligence (AI) capabilities, Givaudan has completed the acquisition of Myrissi. France based Myrissi, has developed a patented AI technology capable of translating fragrances into colour patterns and images.
With the use of technology Myrissi helps consumers to select a fragranced product in store or via e-commerce channels that has a higher chance to be liked
- This unique consumer-centric approach allows Myrissi to support the development of fragrances that fully echoes customers marketing briefs.
- The uniqueness of the product and the brand identity are therefore amplified and this helps consumers to select a fragranced product in store or via e-commerce channels that has a higher chance to be liked.
The prominent deals and expansions by Givaudan are featured below:
Oct 2020: The Givaudan announced the opening of its newest state-of-the-art fragrance production facility in Changzhou, China. The production facility is constructed on a land area of 76,000 square metres.
August 2020: Givaudan had completed the acquisition of biotechnology company Alderys. The acquisition of Alderys will expand Givaudans capabilities in bio-engineering technologies.
April 2020: In response to the growing demand for hand sanitizer to limit the spread of coronavirus (COVID-19), Givaudan, the global leader in flavours and fragrances, has set up a dedicated production line in Switzerland (Vernier site), and will be donating over 60 tonnes (equivalent to 700,000 bottles) over the next two weeks.
February 2020: Givaudan, announced that it had completed the acquisition of Ungerer & Company, the US based Flavour, Fragrance and Specialty Ingredients company. Givaudan had announced that it had reached an agreement to acquire the company in November 2019.
November 2019: Givaudan, officially inaugurated a new extension to its Nantong manufacturing facility aimed to support the capacity on liquid flavour production for beverages, dairy and sweet goods. This move will double the Companys flavour production capacity in China.
Givaudan, headquartered in Vernier, Switzerland, is a global leader in the creation of flavours and fragrances. The company has presence in more than 145 locations, the Company has approximately 13,600 employees worldwide. The company develops tastes and scents in close collaboration with food, beverage, consumer product and fragrance partners, to delight consumers across the world.