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General Motors, a leading automobile firm, plans to invest $1.5 billion to bring its next generation of midsize pickup trucks to market. The company will invest $1 billion to upgrade its Wentzville truck plant in Missouri, the USA. The company also announced to retain around 4,000 U.S. manufacturing jobs at the Wentzville site.

The up-gradation includes Wentzville plant’s paint shop, body shop, and general assembly areas, including new machines, conveyors, controls, and tools to produce the company’s new products. The Wentzville plant builds the Chevrolet Colorado and GMC Canyon midsize pickups and Chevrolet Express and GMC Savana full-size vans

GM’s Chevrolet Colorado and GMC Canyon have sold more than 700,000 midsize pickups in the US since it was reintroduction in 2013. Both brands have helped GM as the U.S. industry’s most successful pickup truck company for four consecutive years. In recent years General Motors has invested heavily in midsize trucks to brings more updated product features to market, including new diesel and gas engines, new transmissions, and unique edition models, like the Chevrolet Colorado ZR2 and Bison, as well as the GMC Canyon AT4 available next year.

Two major investments were announced by General Motors in November 2019. These were:

  • General Motors and Isuzu announced plans to invest US$175 million through its DMAX joint venture to build an all-new, diesel engine components plant in Brookville, Ohio. The new plant will create 100 new job opportunities in Ohio, USA and the construction of the new facility would be completed by the end of 2020.
  • General Motors’ Chinese Venture announced plans to invest about $4.3 billion in electric-vehicle production over the next five years. Chinese Venture SAIC General Motors will roll out at least nine hybrid or pure-electric models by 2024.

About General Motors

General Motors is a global automobile company, headquartered in Detroit, Michigan, the USA. The company designs, manufactures, markets, and distributes vehicles around the world. General Motors, along with its subsidiaries and other joint venture entities, sell vehicles under the Cadillac, Chevrolet, Buick, GMC, Holden, Baojun, and Wuling brands.

General Motors is a multinational company; it has approximately 180,000 employees serving in 6 continents of the globe and speaking almost 70 languages. It has been pushing the limits of transportation and technology for many decades. General Motors, the first automotive company producing affordable electric cars at a mass level, has also pioneered development of an electric starter and airbags for the automobile.

General Motors subsidiaries include Maven – a personal mobility brand; OnStar – a global leader in vehicle safety and security services; and Cruise-an, autonomous vehicle company, help the company deliver safer, better, and more sustainable mobility to people around the world. General Motors’ vehicle manufacturing process has one of the lowest environmental footprint in history. The company has set operational commitments to reduce energy, carbon, water, and waste intensity by 2020.

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