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To boost innovation in shampoo, L’Oréal announced a minority investment in Switzerland based environmental tech startup Gjosa. The investment made through L’Oréal’s corporate venture capital fund BOLD Business Opportunities for L’Oréal Development.

  • Based in Bienne, Switzerland, Gjosa develops unique water-saving solutions.
  • L’Oréal and Gjosa have been working together since 2015 to optimize shampoo rinse technologies with the objective to save water.
  • This strengthening of our partnership will enable us to create innovations that will have the best water-tech solutions for people in salons and at-home.
  • In 2018, L’Oréal and Gjosa have announced the development of a shower head able to rinse shampoo with 1.5 litre of water (instead of 8 usually used).

Feb2021: L’Oréal had finalised the acquisition of Takami Co.. As per agreement Takami’s employees will join L’Oréal Luxe. The deal will help to grow the brand further.

June 2020: L’Oréal and the French investment holding Impala had finalised the sale of the Roger & Gallet brand.

June 2020: L’Oréal announced an agreement to acquire Thayers Natural Remedies, a US-based natural skincare brand from Henry Thayer Company.
The brand will be integrated into L’Oréal’s Consumer Products Division.

Headquartered in Easton Connecticut, Thayers Natural Remedies had a strong skincare heritage and offers a portfolio of high-quality products including toners and astringents.

The brand has expanded its distribution from natural grocery stores to a multichannel strategy which includes mass and beauty retailers, drugstores and e-commerce.

About L’Oréal
L’Oréal, headquartered in Clichy, France, is a global personal care company. The company has unique international portfolio of 36 diverse and complementary brands. L’Oréal is one of the world’s largest cosmetics company and its product portfolio concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. The company presents on all distribution networks such as mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. The company employs more than 88,000 people globally.

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