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The global lifestyle apparel brand, Levi Strauss & Co. announced to acquire Beyond Yoga. Los Angeles based Beyond Yoga is an apparel and fashion firm that provides yoga clothing, activewear and loungewear brands for women.

  • This acquisition will bring the Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further development of the wholesale footprint with premium partners.
  • The acquisition provides entry into the high-growth activewear segment and further diversifies LS&Co.’s business.

    With this transaction, LS&Co. enters the activewear category, complementing LS&Co.’s growing women’s business and enabling LS&Co. to allocate its global resources and infrastructure to significantly expand Beyond Yoga, building on its largely digital ecosystem.

    In Nov 2020, Levi Strauss & Co. announced that Chip Bergh, President and Chief Executive Officer, and Harmit Singh, Executive Vice President and Chief Financial Officer, participated in a fireside chat at the J.P. Morgan Global Consumer, Retail & Luxury Conference, held virtually.

    In Nov 2019, Levi Strauss & Co. (LS&Co.) and Hohenstein announced a collaboration to utilize the ECO PASSPORT by OEKO-TEX® certification system in the LS&Co. supply chain. This will amplify the capabilities of the Screened Chemistry program developed by LS&Co., helping establish a clearer pathway toward safer chemistry in the apparel industry by providing enhanced levels of testing, verification and transparency for chemical safety.

    • LS&Co. and Hohenstein both approach chemicals management from the perspective that safer inputs lead to safer outputs. Screened Chemistry, originated by LS&Co. as an open source program others can adopt, scrutinizes chemical formulations to prevent potentially hazardous compounds from entering the apparel supply chain and identify safer alternatives.

    • By screening emerging chemistries that are not yet covered by Manufacturing Restricted Substances Lists (MRSLs), LS&Co. has created a more holistic approach to ensuring safe and responsible chemicals management.

About Levi Strauss & Co.
Levi Strauss & Co, headquartered at San Francisco, California, United States, is world’s largest apparel brand. The company is global leader in jeanswear. It designs and markets jeans, casual wear and related accessories for men, women and children. The company is owner of major brands such as Levi’s, Dockers, Signature by Levi Strauss & Co., and Denizen. The company sold products through a combination of retailers, department stores, online sites, and a global footprint of approximately 3,100 retail stores and shop-in-shops. The company’s products are available in more than 110 countries.

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