Mondelēz International, global confectionery leader announced an agreement to acquire a majority interest in Toronto based Give & Go, a North American leader in fully-finished sweet baked goods. Give & Go is owner of the famous “two-bite” brand and the “Create-A-Treat” brand known for cookie and gingerbread house decorating kits.
The acquisition of Give & Go by Mondelēz International expands its leadership position in snacking business. Give & Go’s products are complementary to Mondelēz International’s portfolio of global brands such as Oreo, Cadbury, Milka and belVita, as well as Tate’s Bake Shop and Perfect Snacks.
The major deals and collaboration by Mondelēz International are mentioned below:
June 2019: Mondelēz International, has acquired a majority interest in Perfect Snacks in the U.S., expanding its leadership position in broader snacking business. Perfect Snacks pioneer in the fast-growing refrigerated nutrition bars segment.
May 2019: Mondelēz International, has completed the sale of its Kraft-branded Cheese business in Middle East and Africa (MEA) to Arla Foods of Denmark. As per agreement all Kraft-branded Cheese products in the MEA markets, as well as a Cheese manufacturing site in Bahrain, are part of this transaction.
April 2019: Mondelēz International announced a collaboration agreement with Israel based Kitchen, only FoodTech-focused incubator and one of the first FoodTech incubators in the world. The collaboration is led by Mondelēz International’s R&D and SnackFutures teams, the company’s innovation and venture hub aimed at unlocking snacking growth opportunities around the world
About Mondelēz International
Mondelēz International (MDLZ) is one of the world’s largest snacks companies, headquartered in Illinois, United States. The company has operations in more than 80 countries and employ approximately 80,000 in around the world.
The company has a leading position in brownies, cupcakes, pastries and muffins. MDLZ is leading the future of snacking with iconic global and local brands such as Cadbury Dairy Milk, Milka and Toblerone chocolate; Oreo, belVita and LU biscuits; Sour Patch Kids candy and Trident gum.