OPPO announced at a ground-breaking ceremony that it will establish a new research and development center in China’s Chang’an Town, Dongguan, Guangdong Province, as it accelerates its push to boost R&D capabilities. The company also announced that plans to spend approx. US$1.46 billion on R&D this year. The new facilities, along with the company’s existing R&D centers, will form a robust research engine that powers OPPO’s continued innovation for the emerging era of intelligent connectivity.
OPPO’s new Chang’an R&D center, as one of Dongguan’s major initiatives to drive the development of the Guangdong-Hong Kong-Macao Greater Bay Area, is expected to house 5,000 R&D personnel upon completion. As a global R&D engine for the company, OPPO’s new Chang’an R&D center will be responsible for the R&D, design and testing of a range of smart devices, including smartphones and IoT products. The R&D will support OPPO’s mission of providing cutting-edge smart devices and services for the era of intelligent connectivity.
As a leading technology company in the?Greater?Bay?Area of China, OPPO has been actively participating in the development of high-tech industrial clusters in the region. In February, OPPO announced the construction of an intelligent manufacturing hub in Dongguan Chang’an New District. Upon completion, the hub is slated to be used for the production and quality control of smart devices and peripheral products.
OPPO’s new Chang’an R&D center, designed by top global architecture firm Kohn Pedersen Fox Associates in partnership with dozens of professional consultants, will cover an area of approximately 123.5 mu (roughly 82,000 square meters) and consist of 10 all-glass towers, including offices, a talent development center, an R&D center, a mobile internet research center and a testing center. Standing at 249.5 meters tall, the landmark office tower, once complete, will represent a spectacular fixture of Dongguan’s skyline.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up its Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Qatar, Oman, Kenya and Nigeria.
OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up factory in North Africa. Now, the factory goes into production.