Chinese electronics & telecommunications company OPPO plans to invest US$7 billion on R&D in the next three years in developing core technologies in hardware, software, and innovative system. With new investments, the company targets to build an integrated technology model to help in transforming and substantially improving the customer value in the era of Intelligent Connectivity.
OPPO is working on three main strategies. First, the company will remain devoted to core technology R&D; second, it will build a multi-portal ecosystem of smart devices connected with smartphones; and finally, the company will continue to expand user service and enhance its content and service offerings. OPPO also plans to invest in 5G/6G, augmented reality (AR), artificial intelligence (AI), big data, and other innovative technologies.
The company will launch a variety of smart devices, including smartwatches, smart wireless headphones, and 5G Customer Premise Equipment (CPE) products in the first quarter of 2020. Tony Chen, Founder, and CEO, OPPO, said, as the adoption of 5G and AI ramp up, intelligent connectivity is increasingly within reach. We believe the concept of connection is just the foundation, whereas the integration and convergence of things will be the future. The concept of intelligent connectivity consists of four key parts, including the convergence of technology and service, the convergence of organization, the convergence of culture, and the convergence of technology, arts, and humanities.
OPPOs has made substantial investments in India in the last one year. Details of investments mentioned below:
- In August 2019, OPPO has announced the expansion of its Greater Noida factory in India. The Chinese company wants to make India an export hub for smartphones. The manufacturing factory is located on a 110-acre in an industrial area in Greater Noida, Uttar Pradesh (in close proximity to New Delhi), and manufactures around 4 million smartphones every month. OPPO wants to export smartphones from the Greater Noida factory to international markets (South Asia, Africa, and Middle East) by the end of 2020.
- In February 2019, Oppo Mobiles announced an investment of US$1.5 billion in research and development with a focus on developing 5G, artificial intelligence, and imaging solutions. The company also plans to increase its R&D employees in India to 500 by end-2020.
- In October 2018, OPPO had launched an R&D Centre in Hyderabad, India. The new R&D Centre in Hyderabad is OPPOs 7th facility globally, and the other six centers are in Beijing, Shanghai, Shenzhen, Dongguan, Japan, and Silicon Valley in the USA.
OPPO is a leading Chinese consumer electronics company and globally also known for its selfie expert smartphones. The company had launched its first smartphone, Smiley Face, in 2008. OPPO provides a wide range of smart devices along with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. The company has research Institutes and 7 R&D Centers globally. OPPO employs more than 40,000 worldwide and operates in about 40 countries of the world.