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In order to increase online market share across Europe and the UK, PepsiCo announce partnership with e.fundamentals. The partnership will power PepsiCo’s e-commerce growth in Europen region.

  • e.fundamentals is the leading digital shelf analytics provider for CPG brands looking to analyze, measure and optimize eCommerce performance.
  • The partnership empowers PepsiCo to use retailer category eCommerce analytics data to optimize their search positioning and product visibility on retailers like Amazon, Tesco and Carrefour.

PepsiCo’s prominent deals & acquisitions are featured below:

Jan 2021: To build a sustainable food system, PepsiCo Inc., in joint venture with Beyond Meat Inc. will form The PLANeT Partnership, LLC (TPP), to develop, produce and market innovative snack and beverage products made from plant-based protein.

July 2020: The leading digital innovation provider Microsoft Corp signed a five-year partnership agreement with PepsiCo Inc. As per deal Microsoft is a cloud provider to accelerate PepsiCo’s infrastructure, ERP, and data estate consolidation and modernization across the globe.

June 2020: PepsiCo, Inc. announced the expansion of the SodaStream brand with the introduction of SodaStream Professional, an eco-friendly hydration platform. SodaStream Professional builds on what people love about SodaStream – the world’s leading at-home sparkling water maker.

April 2020: The Bang Energy drink manufacturer Vital Pharmaceuticals had announced an exclusive alliance with PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage in the region.

March 2020: PepsiCo, had agreed to acquire Rockstar Energy Beverages, the popular energy drink maker for approximately $3.8 billion. The acquisition of Rockstar will accelerate PepsiCo’s capabilities to expand the category with existing brands like- Mountain Dew..

February 2020: PepsiCo, had announced an agreement to acquire Hangzhou Haomusi Food Co., Ltd. (Be & Cheery), one of the largest online snacks companies in China from Haoxiangni Health Food Co., Ltd. for $705 million. The deal helps PepsiCo to become a China’s leading consumer-centric food and beverage company.

About PepsiCo
PepsiCo is a global food and beverage company, based in America. The company is engaged in marketing, manufacturing, and distribution of grain-based snacks, carbonated and non-carbonated beverages and foods. The company has the consumer in more than 200 countries in the world.
PepsiCo’s product portfolio includes a wide range of foods and beverages, including 23 brands that generate more than USD 1 billion each in estimated annual retail sales. Its complementary food and beverage portfolio includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. The company is made up of six divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; the Middle East and North Africa and Europe Sub-Saharan Africa; and Asia.

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