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The world’s beverage leader PepsiCo, has agreed to acquire Rockstar Energy Beverages, the popular energy drink maker for approximately $3.8 billion. The acquisition of Rockstar will accelerate PepsiCo’s capabilities to expand the category with existing brands like- Mountain Dew.

Las Vegas based Rockstar, founded in 2001, produces beverages for those who lead active lifestyles from athletes to rock stars.  Rockstar products are available in over 30 flavors at convenience and grocery outlets in more than 30 countries. In addition to Rockstar, PepsiCo’s energy portfolio includes Mountain Dew’s Kickstart, GameFuel, and AMP.

PepsiCo’s prominent acquisitions in past few months are featured below:

February 2020: PepsiCo, has announced an agreement to acquire Hangzhou Haomusi Food Co., Ltd. (Be & Cheery), one of the largest online snacks companies in China from Haoxiangni Health Food Co., Ltd. for $705 million. The deal helps PepsiCo to become a China’s leading consumer-centric food and beverage company.

December 2019: PepsiCo announced acquisition of BFY Brands, the maker of PopCorners snacks. After completion of the deal, BFY Brands will report into PepsiCo’s Frito-Lay North America division.  The addition of BFY Brands will expand Frito-Lay’s snacking portfolio, and the company will offer consumers more positive nutritious options.

July 2019: PepsiCo, Inc. announced that the company has an agreement to acquire Pioneer Foods Group for approximately $1.7 billion. Pioneer Foods robust product portfolio complements PepsiCo’s current lineup, with strong positions in cereals, juices, and other African nutritional food staples, includes, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star.

About PepsiCo

PepsiCo is a global food and beverage company, based in America. The company is engaged in marketing, manufacturing, and distribution of grain-based snacks, carbonated and non-carbonated beverages and foods. The company has the consumer in more than 200 countries in the world.

PepsiCo’s product portfolio includes a wide range of foods and beverages, including 23 brands that generate more than USD 1 billion each in estimated annual retail sales. Its complementary food and beverage portfolio includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. The company is made up of six divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; the Middle East and North Africa and  Europe Sub-Saharan Africa; and Asia.

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