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The world’s leading consumer goods company Unilever announced to acquire SmartyPants Vitamins, a U.S. based Vitamin, Mineral & Supplement company.

  • SmartyPants Vitamins has a simple yet powerful promise: to be smart, simple and true.
  • SmartyPants works with non?GMO certified ingredients and a range of sustainably sourced bio?available nutrients.
  • Their product range is free from synthetic colors, artificial flavors, sweeteners and preservatives.

The prominent expansions and acquisitions by Unilever are mentioned below:

June 2020: Unilever has announced that company’s brands will collectively invest approximately $1.2 billion in a new dedicated Climate & Nature Fund to improve the health of the planet.

March 2020: Mumbai based consumer goods company Hindustan Unilever Limited (HUL) has signed an agreement with Glenmark Pharmaceuticals Ltd to acquire its intimate hygiene brand VWash. The transaction includes the acquisition of intellectual property rights with trademarks, design and know-how related to the VWash brand. Glenmark will continue to manage the business until the transaction is completed with HUL.

December 2019: Unilever has announced the opening of a new global Foods Innovation Centre on Wageningen campus after investment of approximately $91 million. From Hive, Unilever will lead its global Foods innovation programs for brands like Knorr, Hellmann’s, The Vegetarian Butcher and Calv?. Areas of research will include: plant-based ingredients and meat alternatives, efficient crops, sustainable food packaging and nutritious foods.

November 2019: The German agri solutions provider Symrise announced an R&D center at the Unilever Foods Innovation Center on the Wageningen Campus in the Netherlands. Symrise aims to develop innovative ulinary foods at a much faster pace.

August 2019: Unilever acquired Bolivia based Astrix S.A, a leading manufacturer of home and personal care brands. Its Home Care portfolio, which accounts for the vast majority of the turnover, is the market leader in dishwash, fabric conditioner, hard surface cleaner, and toilet care.

June 2019: Unilever announced that it has signed an agreement to acquire leading prestige skincare brand, Tatcha. Founded in 2009, by Victoria Tsai in San Francisco with an innovation centre in Japan known as the Tatcha Institute, Tatcha is a modern skincare brand rooted in classical Kyoto rituals.

About Unilever
Unilever is global consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. The company has approximately 155,000 employees in more than 100 countries of the world. Across worldwide more than 2.5 billion people uses the company’s product every day.

The company’s Foods & Refreshment section includes the foods, ice cream and beverages categories, as well as Unilever Food Solutions. F&R is home to five global brands namely Knorr, Hellmann’s, Magnum, Lipton and Heart brand (eg Wall’s) as well as other famous global brands including Brooke Bond and Ben & Jerry’s.
Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company and Uniliver’s Indian subsidiary. HUL’s product is touching the lives of nine out of ten households in the country. HUL works to create a better future every day.

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