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In order to expand skin care portfolio, Unilever agreed to acquire leading digital-led skin care brand Paula’s Choice from TA Associates. Washington based Paula’s Choice is a pioneer of science-backed products and direct to consumer (DTC) e-commerce.

  • Paula’s Choice was founded by Paula Begoun in 1995, the brand is famous for its industry-leading innovation, accessible jargon-free science, high performing ingredients and cruelty-free products.
  • Paula’s Choice offers powerful content and digital tools to demystify the science behind skin care, including an extensive “Ingredient Dictionary” that breaks down the research behind nearly 4,000 ingredients, and Expert Advice, a curated online hub of skin care and ingredient knowledge.

The prominent expansions and acquisitions by Unilever are mentioned below:

April 2021: In order to expand presence in wellness sector Unilever has signed an agreement to acquire Onnit. Austin, Texas based Onnit a holistic wellness and lifestyle company. Onnit is a leading the health and wellness industry in designing thoughtful, high-quality, and efficacious multifunctional stacked supplements.

Nov 2020: The world’s leading consumer goods company Unilever announced to acquire SmartyPants Vitamins, a U.S.?based Vitamin, Mineral & Supplement company.

June 2020: The world’s leading consumer goods company Unilever had announced that company’s brands will collectively invest approximately $1.2 billion in a new dedicated Climate & Nature Fund to improve the health of the planet.

March 2020: Mumbai based consumer goods company Hindustan Unilever Limited (HUL) had signed an agreement with Glenmark Pharmaceuticals Ltd to acquire its intimate hygiene brand VWash. The transaction includes the acquisition of intellectual property rights with trademarks, design and know-how related to the VWash brand. Glenmark will continue to manage the business until the transaction is completed with HUL.

December 2019: Unilever had announced the opening of a new global Foods Innovation Centre on Wageningen campus after investment of approximately $91 million. From Hive, Unilever would lead its global Foods innovation programs for brands like Knorr, Hellmann’s, The Vegetarian Butcher and Calv?. Areas of research will include: plant-based ingredients and meat alternatives, efficient crops, sustainable food packaging and nutritious foods.

November 2019: The German agri solutions provider Symrise announced an R&D center at the Unilever Foods Innovation Center on the Wageningen Campus in the Netherlands. Symrise aims to develop innovative ulinary foods at a much faster pace.

August 2019: Unilever acquired Bolivia based Astrix S.A, a leading manufacturer of home and personal care brands. Its Home Care portfolio, which accounts for the vast majority of the turnover, is the market leader in dishwash, fabric conditioner, hard surface cleaner, and toilet care.

June 2019: Unilever announced that it had signed an agreement to acquire leading prestige skincare brand, Tatcha. Founded in 2009, by Victoria Tsai in San Francisco with an innovation centre in Japan known as the Tatcha Institute, Tatcha is a modern skincare brand rooted in classical Kyoto rituals.

About Unilever
Unilever is global consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. The company has approximately 155,000 employees in more than 100 countries of the world. Across worldwide more than 2.5 billion people uses the company’s product every day.

The company’s Foods & Refreshment section includes the foods, ice cream and beverages categories, as well as Unilever Food Solutions. F&R is home to five global brands namely Knorr, Hellmann’s, Magnum, Lipton and Heart brand (eg Wall’s) as well as other famous global brands including Brooke Bond and Ben & Jerry’s.

Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company and Uniliver’s Indian subsidiary. HUL’s product is touching the lives of nine out of ten households in the country. HUL works to create a better future every day.

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