The fashion and lifestyle platform Zalando, announced its new initiatives to enhance the luxury customer experience. The company wants to deepen its customer relationships by adding new high-end brands, such as Roksanda and Marchesa.
- Zalando also plans to expand Victoria Beckham and Moschino lines.
- The premium assortment is currently home to 260 brands. Furthermore, the company is renaming the Premium category Designer as it is more reflective of the range of products.
- The company will launch a dedicated marketing campaign with the concept Real life luxury.
In May 2020, Zalando, announced that it will sell masks & profits will donated to humedica. Zalandos textile masks will be available to buy on the Zalando Fashion Store in all 17 markets. The masks help to reduce respiratory droplet transmission, for example when coughing, and visibly strengthen awareness around social distancing.
In April 2020, Ashoka, a longtime partner of Zalando, connects social entrepreneurs around the world to scale innovative social ideas and projects. Ashoka identifies and supports the world’s leading social entrepreneurs, learns from their experiences and innovations, and mobilizes a global community of change makers to embrace the new concepts.
In February 2020, Zalando, had opened its third fulfillment center in Poland. The ramp up marks an important milestone in Zalandos logistics network expansion with two Polish fulfillment centers serving Zalandos growing customer base and one logistics site taking care of Zalando Lounge deliveries.
Zalando, based in Berlin, Germany is a leading online platform for fashion and lifestyle. It is pioneer in e-commerce to become the most innovative fashion platform in Europe. The company offers clothing, footwear, accessories and beauty products through its online platform. The company has customers in around 17 countries. In its fashion store, one can find a wide assortment from more than 2,500 brands.